Branding is all about delivering a message and making people follow that message by trusting it. Trust is the most important component of the brand.

Ajay Pandey is a branding enthusiast who believes in the power of strategy in turning an idea into a brand.  He has been working in sector of branding from the last 6 years.

Apart from branding, he is into youth development, until the date he has interacted with more than 20,000 youths countrywide through various, training, talks, and interaction. He founded a youth organization called hopes of change which focuses on youth empowerment.